Humor |

Witty vs Silly

Silliness, though often associated with giggling school girls, is an art unto itself and can be used to lighten a mood and set the tone for a more casual approach to an obituary or simply to humanize a product, or public figure’s image to help them connect with an audience of giggling school girls. Who wouldn't feel more comfortable with a butcher who boasts, "I haven't saved a patient yet," or an optometrist with a sign in the window reading, "Eyes Examined While You Wait."

Example of silly humor: "If God hadn't intended for us to eat animals, why did he make them out of meat?" —John Cleese

Wit, on the other hand, is often associated with intellect or intellectualism and can sound too glib, but in the context of advertising where the object is to impress, wit is generally preferable. Surprisingly the pun, arguably the lowest form of humor, can sound witty in the context of adspeak jargon. It’s also surprising how tolerant audiences are of sexual innuendo when in the form of a pun or word-play. Example: Culver City Meat Packing Co. uses the slogan “You can’t beat our meat.”

Example of witty humor: (Sorry, this example is temporarily out of service)

Examples of humorous one-liners
How many lightbulbs does it take to screw in a dyslexic?
Bob has multiple personalities, but he's good people.

Examples of slogans:
Feed him Alpo...or you're dog meat!
Hebrew National Foot Long Hotdogs...7 more inches than you'll ever get from a Jew 

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